Article abstract

Journal of Agricultural and Crop Research

Research Article | Published July 2020 | Volume 8, Issue 7 pp. 132-139.

doi: https://doi.org/10.33495/jacr_v8i7.20.138

 

Effect of marketing intermediaries on pricing of agricultural perishable products: A case study of onions and tomatoes in Benue State, Nigeria

 



 

 

Ocholi A.*

Nyiatagher Z. T.

Ayila V. N.

 

Email Author

 

Department of Agribusiness, Federal University of Agriculture, Makurdi, Nigeria.


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Citation: Ocholi A, Nyiatagher ZT, Ayila VN (2020). Effect of marketing intermediaries on pricing of agricultural perishable products: A case study of onions and tomatoes in Benue State, Nigeria. 8(7):132-139.

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 Abstract 


The study examined the effect of marketing intermediaries on pricing of agricultural perishable products in Benue State, Nigeria. Multistage sampling technique was employed to select 300 tomato and onion marketers in the study area. Primary data were collected using well-structured questionnaire administered on respondents. Data collected were analyzed using descriptive statistics, pricing efficiency and gross margin. The study revealed that majority (57.3%) of the respondents were female, 49.3% were married with a mean age of 38 years and a mean annual income of N72,603.67. The result also revealed a mean gross margin of N7,757.62 and N3,470.79 for onions and tomatoes respectively indicating that the enterprise were profitable. The result also showed pricing efficiencies of 1.84 and 5.19 for tomatoes and onions indicating that both products were efficient in the study area. Storage facilities problem constituted the greatest challenge faced by the marketers of onion and tomatoes in the area. Based on the findings, it was recommended that Benue State Government can do its own part by renovating existing bad roads, and constructing new ones especially those that link the points of supply to points of consumption.

Keywords  Vegetables   gross margin   market   marketing  

 

 

Copyright © 2020 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

 

 

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